Direct Customer Communication
Relevant and quality connections build trust and engagement.
Your email marketing is what connects you to your clients, even if you have a brick and mortar office or store.
I create newsletters/emails that:
- have actual value (not just sales promotions)
- drive subscribers back to your website
- inform customers about new products and offerings
- are engaging, with subject lines that get opened
- educate your subscribers and gain their trust and loyalty
Here’s a quote from content marketing giant Copyblogger:
“Email provides you the most direct line of communication for conversion to sales . . . which is why the most savvy online marketers have no intention of giving it up any time soon.
It’s also amazingly cost-effective. With an ROI of around 4,3oo% (according to the Direct Marketing Association), email practically pays for itself . . . and saves a tree or two. It’s what you use when you want to move from ‘conversation to commerce.'”
Whether you send plain text emails or graphic-filled newsletters is up to you. Both work. Why? Because it’s the content–the copy–that matters.
Some Common Questions & Concerns
Isn’t everyone sick of email? I don’t want my customers to think I’m spamming them.
See quote above.
If you have compelling subject lines and quality content, that’s not spam. And you will be on your way to that great ROI the Direct Marketing Assoc. is talking about.
Email allows your customers to interact with you, especially if you provide links to your content and other great info that’s out there. You get their feedback. Invite their participation.
And yes, you will have customers who unsubscribe, who send you to the junk folder, who just plain delete. It’s part of the game. That’s why it’s important to strategize content and frequency, and constantly analyze your data to see what works for your market.
I don’t have much of a list. Isn’t this a waste of time?
Communicating with your people is always valuable–whether you have a list of 60 or 6,000. I can help you with list building strategies too. We may need to create an offer, a case study, report, or e-book that is part of an opt-in. (More copy!)
I have a newsletter, but it doesn’t really work for me. Shouldn’t I bag it?
Don’t give up yet. Probably you need to revamp the way you are writing and formatting it, and the frequency with which you send.
I can audit your existing systems too.
More Q’s? Head over to the FAQ page.
Want to talk? Let’s see if your needs and my skills are a fit. An initial dialogue of 30-45 minutes is free of charge, and there is no obligation to buy.